商品介紹
Featuring All New Online and Social Media Tactics
POWER
SALES
WRITING
EXPANDED SECOND EDITION
Using Communication to Turn
Prospects into Clients
SUE HERSHKOWITZ-COORE
極富衝擊性的銷售文案，專為當今瞬息萬變的銷售世界量身打造
《強力銷售文案》收錄許多實用的寫作技巧、捷徑和範例，帶您深入了解由電子郵件、社群媒體和智慧型手機所主導的銷售溝通世界。若您不精於最新的通訊平台，您將因此錯失無數銷售機會。 本書能協助您立即達成銷售目標！
High-impact language for today's lightning-fast world of sales
Filled with practical writing tips, shortcuts, and examples, Power Sales Writing brings you up to date in a world where e-mail, social media, and smart phones dominate sales communication. If you're not highly skilled with the latest communication platforms, you're missing sales opportunities. Power Sales Writing will get you there in no time!
"Your customers can ignore your correspondence or you can read this book. It's that simple!"
―Larry Winget, television personality and #1 bestselling author of Shut Up, Stop Whining & Get a Life
"If you can't write well, you can't sell. Power Sales Writing shows you how to be crisp, clear, and communicate at the highest levels."
―Tim Sanders, author of Today We Are Rich
"Can't get enough! It's so refreshing to find a resource that offers easy-to-use tools to help our sales teams deliver a compelling and engaging message that sets us apart from our competition."
―Robin Farrell, Director of Corporate Sales Training, North America Operations, Hyatt Hotels and Resorts
■蘇．赫許可維茲．寇爾／Sue Hershkowitz-Coore
Sue Hershkowitz-Coore is an internationally recognized sales trainer. Her client list includes the world's most prestigious sales organizations, such as The Ritz-Carlton Hotel Company, MetLife, and Marriott. Sponsored by American Express and designated "Best in Class" by Professional Convention Management Association, Sue is an award-winning speaker and corporate consultant.
作者：蘇．赫許可維茲．寇爾／Sue Hershkowitz-Coore
版本：Second edition
規格：平裝／Paperback，15.2 x 22.8 x 1.6 cm，240頁
出版商： 美商麥格羅希爾／McGraw Hill
出版日期：2011年08月30日
語言：英文
ISBN-13：978-0-07-177014-9
非新品書緣微泛黃，附保護書套，不介意物品狀況再行購買。
Condition: Good. Pre-owned book with minor foxing. No missing pages nor anything that would compromise the legibility or understanding of the text. All pages are intact. With dust jacket.
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