PERENNIAL

SELLER

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The Art of

Making and Marketing

Work that Lasts

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RYAN HOLIDAY

International bestselling author of

The Obstacle Is The Way

如何創造歷久不衰的暢銷產品？

長青、經典又長銷，吾人可以輕易列舉許多歷久不衰的產品與創意，這些長青商品存在於各行各業，而且也該是每個聰明老闆的目標。長銷產品擁有穩定貨源、高獲利，恬恬食三碗公半，既能增值又能在銷售持久戰中勝出。話說回來，我們又該如何為自己泡製一個可長可久的暢銷產品呢？

關於這個縈繞在每位老闆心中的問題，就交由著作等身的知名作家萊恩．霍利得為您解答。著有《失控的自信》、《回到自己的內心，每天讀點斯多噶》、《成長駭客行銷》、《駕馭沉靜》等多本知名暢銷財經著作，霍利得以其豐富財經行銷知識，將在本書中為您揭開長銷產品背後的祕密！

Classic. Evergreen. Perennial. We can all identify products and ideas that seem to last forever and just keep selling. They exist in every industry, and should be every smart person's goal. Dependable resources, unsung money-makers, they increase in value and outlast the competition. But how can we create one ourselves?

Here, Ryan Holiday reveals the secret. As a bestselling author whose books have sold over 5 million copies, and as creator of the worldwide phenomenon The Daily Stoic (now in its 10th year), he knows that creating a classic isn't about pandering to current trends, or selling out our values. It is about big dreams, a creative mindset and careful strategy. In this book, he takes us back to the first principles that underpin this thinking. Featuring interviews with some of the world's greatest entrepreneurs and creatives, and grounded in stories of classics from every field, the book shares an approach that anyone can adopt to make and market a classic work. Whether you have a book or a business, a song or the next great screenplay, this is the recipe for long-lasting success.

■萊恩．霍利得／Ryan Holiday

Ryan Holiday is one of the world's bestselling living philosophers. His books, including The Obstacle Is the Way, Ego Is the Enemy, The Daily Stoic, and the # 1 New York Times bestseller Stillness Is the Key, appear in more than 40 languages and have sold more than 4 million copies. Together, they've spent over 300 weeks on the bestseller lists. He lives outside Austin with his wife and two boys...and a small herd of cows and donkeys and goats. His bookstore, The Painted Porch, sits on historic Main St in Bastrop, Texas.

作者：萊恩．霍利得／Ryan Holiday

版本：Main edition 

規格：平裝／Paperback，13 x 19.8 x 2.2 cm，256頁

出版商：Profile Books

出版日期：2017年07月13日

語言：英文

ISBN-13：978-178-125-7661

Perennial Seller 新書。

Perennial Seller. Condition: New.

佳四月初吉甲午，懿王才射廬，乍象舞

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