SEDUCED

BY

SUCCESS

══════════════════════

How the Best Companies

Survive the 9 Traps of Winning

══════════════════════

ROBERT J. HERBOLD

知生於憂患而死於安樂也

公司持續成長固然值得高興，然而舉目並非全然坦途，甚至蟄伏重重危機。微軟前營運長赫柏德以多年管理經驗，藉通用汽車、柯達、新力等知名企業為例，指明哪九種潛在危及公司營運的陷阱，引領讀者安然處之，永保基業長青。

Don't let success put your company on the road to ruin

In Seduced by Success, Robert J. Herbold, the former Chief Operating Officer of Microsoft, shows you how to avoid the nine traps of success-the "legacy practices" that almost felled such giants as General Motors, Kodak and Sony. Herbold, a 26-year-veteran of Procter & Gamble who lived through each trap, gives you proven tactics for preventing arrogance, bloat, and neglect while capitalizing on your accomplishments, sustaining your momentum, and retaining your position in the marketplace.

The nine traps every successful organization must avoid are

●Neglect: Sticking with Yesterday's Business Model

●Pride: Allowing Your Products to Become Outdated

●Boredom: Clinging to Your Once-Successful Branding

●Complexity: Ignoring Your Business Processes

●Bloat: Rationalizing Your Loss of Speed and Agility

●Mediocrity: Letting Your Star Employees Languish

●Lethargy: Getting Lulled into a Culture of Comfort

●Timidity: Not Confronting Turf Wars and Obstructionists

●Confusion: Unwittingly Conducting Schizophrenic Communications

These mistakes cut your business legs off at the knees, destroying your ability to recognize and meet the need for change. Herbold shows you how to avoid these landmines by

◎Continually revitalizing your brands and products

◎Demanding new approaches to "proven" practices

◎Maintaining speed and agility through strong leadership

◎Making sure employees are empowered to achieve and not handicapped by bureaucracy

◎Using an exciting new product to overhaul your culture

■羅勃特．赫柏德／Robert J. Herbold

Robert J. Herbold was hired by Bill Gates to be Chief Operating Officer of Microsoft Corporation. During his seven years as COO, from 1994 to 2001, Microsoft experienced a fourfold increase in revenue and a sevenfold increase in profits. Prior to Microsoft, Herbold spent 26 years at The Procter & Gamble Company, the last five years as Senior Vice President of Marketing. Herbold is now the Managing Director of Herbold Group, LLC. He is also a Senior Executive in Residence at INSEAD in Singapore, a member of President Bush's Council of Advisors on Science and Technology, and a director serving on several corporate boards.

作者：羅勃特．赫柏德／Robert J. Herbold

版本：First Edition

規格：精裝／Hardback，16.2 x 23 x 2.7 cm，328頁

出版商： McGraw-Hill

出版日期：2007年03月07日

語言：英文

ISBN-13：978-0-07-148183-0

非新品書頁微泛黃但未曾使用，附保護書套，不介意物品狀況再行購買。

Condition: Good. Pre-owned book has minor foxing yet never been read before and in good condition. No missing or damaged pages, no creases or tears. All pages are intact, and the cover is intact as well. With dust jacket.

★消費滿額可享免運優惠★

★FREE Shipping on Eligible Orders★