IT'S NOT HOW

GOOD YOU ARE,

IT'S HOW GOOD

YOU WANT TO BE 

——————

The world's best-selling

book by PAUL ARDEN.

PHAIDON

上奇廣告（Saachi & Saachi）創意總監保羅．亞頓，堪稱英國廣告界傳奇人物，以其自身經驗，並藉由跳脫傳統的閱讀方式，傳授讀者何謂成功行銷、如何精進工作、自我成長，以擁有美好人生。

It's Not How Good You Are... is a concise guide to making the most of yourself - a pocket 'bible' for the talented and timid to make the un-thinkable thinkable and the impossible possible.

After decades at the top of one of the world's most competitive industries, Paul Arden offers insights into such diverse subjects as the value of being fired and why it's often better to be wrong than to be right.

He gives original and logical answers to everyday questions. Much of it appears obvious when you read it, but aren't all questions easy when you know the answers?

Whether you are a school-leaver, self employed or a managing director, this book is invaluable for everyone who aspires to succeed.

■保羅．亞頓／Paul Arden（1940/04/07–2008/04/02）

Paul Arden was a creative director of Saatchi and Saatchi and an author of several books on advertising and motivation, including Whatever You Think, Think The Opposite and It's Not How Good You Are, It's How Good You Want To Be.

作者：保羅．亞頓／Paul Arden

版本：First Edition

規格：平裝／Paperback，12.1 x 17.8 x 1.5 cm，128頁

出版商：Phaidon Press Ltd

出版日期：2003年06月01日

語言：英文

ISBN-13：978-0-7148-4337-7

非新品書緣微泛黃，附原始 Phaidon Press 回函及保護書套，不介意物品狀況再行購買。

Condition: Good. Pre-owned. All pages are intact, no highlighting of text, no writing in margins. No missing pages. With dust jacket.

★消費滿額可享免運優惠★

★FREE Shipping on Eligible Orders★